Further information is often required when it comes to news as we know it today. What is the current state of news? Television programs, newspapers, magazines, documentaries, blogs, Twitter, and many other media sources provide an onslaught of what is going on in the world. How effective are they really in getting the story across in a meaningful way? One of the common concerns is the amount of time dedicated to a particular story and the limit of the individual’s attention span.
There is a lot of information out there. According to Nick Bilton in a 2009 New York Times blog article, “American households collectively consumed 3.6 zettabytes of information in 2008.” A zettabyte in numerical form is 1,000,000,000,000,000,000,000 bytes. Bilton goes on to reference a report published by the University of California, San Diego, which “suggests the average American consumes 34 gigabytes of content and 100,000 words of information in a single day (100,000 words cross our eyes and ears in a single 24-hour period).”
Although a mind boggling concept, we do have access to the information out there, but do we really understand it? Do news organizations really cut down on the fluff and present the most relevant and analyzed content? The reality is that we can only grasp so much at any given time. Our depth of perception is limited and differs from person to person and setting to setting. How do we experience the news today? That’s really what the question is. And what comes from this experience? The world is much more connected than ever and we struggle to comprehend this system as we learn about it. We also have a greater ability to improve our understanding of it all.
The companies that present the news to us are not capable of effectively fulfilling this ambitious task. We have to take the initiative and go further into the stories in our respective research efforts. This is where the opportunity cost come into play. Ask yourself, do you always read an entire news article in a newspaper even when it says it will continue a few pages later? We just do not have enough continuous time to finish reading every once in a while. In order to attain a greater understanding of a topic, documentaries help, but again, the viewer should remember to do their own research. We should always try to look a little deeper into these topics and not accept one newscaster’s point of view as the accepted understanding of what happened.
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Contact us at JimAndTom@OpenDoorRapport.com